
Customer Relationship Management (CRM) systems such as SAP and Siebel have revolutionized the procedures of sales departments. Before CRM systems were introduced, customer care was difficult as there was no standardized basis which could be maintained with all customer-specific information and documents. Much information was paper-based and only distributed within the company. Today, all customer data is compiled in central CRM systems. In this way, customers are individually and specifically addressed in an efficient and rapid way. All sales employees are able to access the corresponding documentation and therefore define the strategy for customer care in a detailed way by means of the standardized system basis. Target groups for selected actions can be directly addressed and the response quota clearly increased in association with the available information and the marketing activities derived thereby.
COI solutions support your CRM systems. In addition to data, documents such as written correspondence, incoming orders, outgoing invoices or extensive sales documentation can now be administrated at the same time. This documentation is represented in a compact way and made available to the corresponding sales employees at any time. Entire processes which are of importance in the case of decisions for another procedure can be traced. This collective information is critical for the success of your company's targeted and competent sales procedures.
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